News and Events

Felton Inc. Celebrates 160th Anniversary

Londonderry, NH - December 5, 2012 - Felton Incorporated is celebrating its past with an innovative eye on the future. Founded in 1852 in Manchester, New Hampshire as the H.G. Wilson Company, Felton has now turned a remarkable 160 years old. Despite its longevity, the Londonderry, NH-based manufacturer brings a surprisingly modern approach to the markets and customers it serves.

“We have made considerable investments over the past few years to position ourselves for growth,” says Felton President & CEO Dan Boehm. “These have run the gamut from advancing our technical and manufacturing capabilities through the launching of a new branding mission for the company.

“Our expanded business model has allowed us to better serve our core customers while diversifying into new markets,” Boehm adds. “The whole company feels a special sense of pride in sustaining our rich legacy, but at the same time is buzzing about our future. It is a powerful combination.”

Boehm is quick to point out that while Felton continues to embrace new markets, the cornerstone of its business still relies on long-standing partnerships with well-known companies like Pitney Bowes, Oreck, and John Deere. In many cases, these customer relationships date back over several decades.

Felton has enjoyed double-digit growth for several years running, enabling the company to bring new jobs to the region: in manufacturing, engineering, R&D, customer service, and finance. Felton also boasts an Employee Stock Ownership Plan (ESOP), which allows every employee to enjoy a stake in its success. The company’s recent momentum has come from its unique combination of sophisticated design and engineering with a focus on complete “manufacturability.” This “full-service” approach to manufacturing is the foundation of Felton’s mission, and it is captured in their company tagline, engineered to fit.

Felton has brought its new look to life with their recently updated website and the redesigning of their Londonderry facility. “The new Felton brand is alive and well,” says Boehm, “and it has helped energize our employees and our customers.”

“We are very proud to mark Felton’s 160th anniversary; we are even more proud to lay the foundation for sustainable growth,” says Boehm. “Our strong ‘ownership’ culture, coupled with our drive for innovation and continuous improvement, will continue to serve us well.”

Felton Inc. is a leading manufacturer of highly engineered assemblies for a range of industrial applications. The company serves an array of markets, including automotive, aerospace, agriculture, business equipment, turf care, and commercial door seals and transportation. The Londonderry, NH enterprise offers a technically advanced platform of design, manufacturing, machining, and assembly capabilities; together these enable a truly turnkey manufacturing model.

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Contact
Maryann DiBenedetto
mdibenedetto@feltoninc.com
(603) 425-0257




Felton, Inc. receives “world class” supplier rating

Londonderry, NH - November 17, 2011 - A global leader in the manufacture of off-highway equipment has joined a growing list of multinationals in a range of markets in classifying Felton as a world-class supplier, following a recent quality audit.

Felton scored 74.7 out of a possible 75 after a four-person team evaluated the company‘s services and products.

The audit reviewed a variety of factors, including: management review, quality planning, document control, product identification and traceability, process control, inspection and testing, inspection measurement and test equipment, inspection and test status, corrective and preventative actions, storage and packaging of goods, quality audits, training, statistical techniques, regulatory conformity, child labor and discrimination, environmental health and safety, and confidential information.

The client noted particular strength among Felton’s PFMA (Part Failure Mode Analysis) system, ISO 9001:2008 certification, and design capabilities, as well as its committed, engaged, and experienced employees.

While ISO certification is a positive starting point, multinationals such as this client frequently conduct more in-depth audits to ensure that quality systems and production methods are compliant with an even higher standard.

“It was nice to see that our processes and procedures stood up to such a rigorous test,” said Off-Highway Business Unit Manager Roy Wirth. “In order to advance new technology with partners on this level, it is important to maintain a focus on manufacturability and quality, and to make sure that our business practices stand up to this kind of scrutiny.”

The audit process actually began in 2010 with a self-assessment. On successful completion of the self-assessment, the auditors returned to validate the company’s quality system, granting Felton an “Approved Supplier” status.

“This approval, coming as the result of such a lengthy process, really confirms what we already knew,” said Donna Michaud, a 20-year Felton veteran who currently serves as Quality and Continuous Improvement Manager. “Felton’s quality system and operating procedures are outstanding, and working with a world-class partner like this will help us to come together as a team and create great, quality products.”

“A world-class score from this particular partner is a very big deal,” said Felton Plant Manager, Brodie Ingalls. “It serves as an important benchmark in our quest for operational excellence.”

Felton Inc. is a leading manufacturer of highly engineered assemblies for a range of industrial applications. The company serves an array of markets, including automotive, aerospace, agriculture, business equipment, turf care, and commercial door seals and transportation. The Londonderry, NH enterprise offers a technically advanced platform of design, manufacturing, machining, and assembly capabilities; together these enable a truly turnkey manufacturing model.

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Contact
Maryann DiBenedetto
mdibenedetto@feltoninc.com
(603) 425-0257




Felton Expands Second Shift

Londonderry, NH - July 14, 2011 –In order to meet growing demand for the machining and fabrication segment of its business, Felton has announced it will expand its second-shift operation to now include the machining and fabrication unit.

The move, which involves several new hires and the creation of new positions, will further reduce delivery times and help the company better support customers as they respond to continued high growth rates.

“I'm excited about the change,” said M & F Business Unit Leader Chris Barker. “The expansion of our existing second shift shows that Felton’s business model—which is built on providing complete, turnkey manufacturing services—is finding real traction in the marketplace.

“Our demand is growing both among our end-use customers and our internal need to provide complete engineered assemblies across our broad customer base. Now we have even more opportunities to deliver on the 159-year tradition of quality our customers have come to rely on.”

The additional shift will go into full production in July.




Felton, Inc. Aids in Greens Maintenance for 2011 PGA Championship

Londonderry, NH - June 13, 2011 - Felton has announced that its recently developed technology for turf care will play a pivotal role in the greens preparation for this year's PGA Championship on August 8-14 at the Atlanta Athletic Club.

Tyler Andersen, 1st Superintendent – Highlands Course at the club, which will host the 2011 PGA Championship along with numerous other tournaments this year, has been using Felton products on his John Deere™ greens mowers since last summer.

“They’re just phenomenal,” Andersen says. “We‘re trying to achieve the densest, most playable, most grainless grass possible—[this] is now one of our most-utilized practices on a daily basis for the management of our Champion ultradwarf bermudagrass. The Diamond Zoysiagrass tees are known for their graininess, and these have been marvelous at removing the grain and creating a ‘tabletop’ surface. There‘s nothing like it. It’s definitely the future in grain management of ultradwarf bermuda- and bentgrass.”

In collaboration with industry experts, Felton has developed this line of unique, application-specific grooming tools—leveraging their expertise in advanced materials, product design, and custom manufacturing—to help course superintendents throughout the United States make significant improvements in the way they care for their greens.

Historically, high-end mowers have utilized thrermoplastic bristles to lift grass blades for an improved cut, but because they were in front of the rollers, the grass was often matted down again before it was cut. Felton‘s new technology resolves this issue with a specially designed bristle pattern located ahead of the bedknife (not the roller) and rotating away from the reel in order to clear debris and stand grass up for a cleaner, more uniform cut.

“This assembly helps control grain in grass, which in turn affects the way the ball putts,” says Felton Business Unit Manager Fern Beaudet. “Ideally, golfers want there to be no grain. These assemblies are the closest you can get.”

Scott Freund, South Golf Superintendent, Cherokee Town & Country Club in Roswell, Georgia, says the Felton assembly makes everyday cutting of his course’s bentgrass more manageable. “They help me maintain a higher height of cut,” Freund says. “When you can do that and still keep green speeds up, that’s less stress on the grass.”

Ultradwarf grasses, which are considered “stoloniferous grasses” by those in the industry, are preferred because their shorter rhizomes lead to faster ball speeds. Grooming every few days helps improve stolon management and enables cleaner cuts, and that means balls roll through the grass more easily.

John Davis, Director of Agronomy at Secession Golf Club in Beaufort, South Carolina and President of the Carolinas Golf Course Superintendents Association, says using Felton bristle technologies and assemblies as part of the cutting assembly provides a truer, more consistent course for the players at his national membership club.

“Since we started using these, we‘ve increased our green speeds at least a foot,” Davis said.

“We are really excited to be part of this advancement in grooming greens,” says Felton President & CEO Dan Boehm. “We listened to a lot of bright people in the turf care industry, applied the knowledge we’ve gained over more than 30 years in this marketplace, and designed a solution that can be manufactured in a consistent, cost-effective manner. This is the type of collaborative, systematic approach we strive for in all of the markets we serve—and when it comes together like in this case, great results happen.”

Felton Inc. is a leading manufacturer of highly engineered assemblies for a range of industrial applications. The company serves an array of markets, including automotive, aerospace, agriculture, business equipment, turf care, and commercial door seals and transportation. The Londonderry, NH enterprise offers a technically advanced platform of design, manufacturing, machining, and assembly capabilities; together these enable a truly turnkey manufacturing model.

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Contact
Maryann DiBenedetto
mdibenedetto@feltoninc.com
(603) 425-0257




Felton Inc. Introduces UltraSeal™

Product Dramatically Improves Airflow Control in Agriculture, Commercial Doors, Construction, and Demanding Seal Applications for a Range of Markets

Londonderry, NH - April 29, 2011 – Felton Inc. has introduced UltraSeal™, a highly engineered assembly intended to provide superior airflow control. A combination of a thin, flexible membrane mounted between twin thermoplastic filament layers, UltraSeal™ serves a wide variety of applications, including construction- and agriculture-related vehicle seal requirements.

Whereas D-seals tend to degrade and rip due to relentless in-engine heat cycles and hood movement, UltraSeal™ incorporates a rubber fin inside the thermoplastic filaments to avoid that breakdown. This helps to provide a better seal, stopping air that might move through the bristles, yet retaining the same benefits that a bristle construction offers.

“UltraSeal™ bridges the gap between a bristle-based seal and a traditional D-seal,” says Felton Commercial Applications Business Unit Manager Fern Beaudet. “Our specialized design offers the same sealing performance as an extruded rubber D-seal, plus the flexibility to handle irregular surfaces. This combination effectively eliminates the bleeding of air that can occur with a bristle-based seal”

“With UltraSeal™, we’ve enhanced our popular FlexGuard® product to get the best of both worlds,” adds Agriculture and Construction Business Unit Manager Roy Wirth. “The design can be truly application-specific, as well. We offer UltraSeal™ in natural or synthetic materials—whatever the end use requires. In one example, our customer is using horsehair-filled bristles on a revolving door application to keep air and pests out.”

Felton Inc. will showcase UltraSeal™ at the 2011 Agricultural Machinery Conference May 2-4 in Waterloo, Iowa.

“This is another instance of Felton using our expertise to further refine the product mix,” says Felton Technology Manager Matt Gorham. “We strive to use our technology and creativity to meet changing customer needs; with UltraSeal™, we’ve succeeded in bringing together filaments and extruded elements to create a solution with benefits greater than the sum of its parts.”

About Felton

Felton Inc. (www.feltoninc.com) is a leading manufacturer of highly engineered assemblies for a range of industrial applications. The company serves an array of markets, including automotive, aerospace, agriculture, business equipment, and commercial door seals and transportation. The Londonderry, NH enterprise offers a technically advanced platform of design, manufacturing, machining, and assembly capabilities; together these enable a truly turnkey manufacturing model.

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Contact
Maryann DiBenedetto
mdibenedetto@feltoninc.com
(603) 425-0257




Felton in the news

March 14, 2011: Today the Londonderry News ran a piece about the big changes at Felton!




Even the most venerable companies have to brush up their image now and then.

(Reprinted from Global Newsbytes — February 14, 2011)

It isn’t often you hear about a 158-year-old getting a makeover, but companies increasingly are realizing that brushing up their image is just the thing they need to stay competitive.

After more than a century and a half of solid, rather serious work supplying the automotive, aerospace, agriculture, and manufacturing industries with high-quality industrial brushes, rubber seals and other industrial necessities, the former Felton Brush Inc. decided it needed to modernize its brand and promote the newer elements of its capabilities to new audiences that might have been unaware of expansions in its offerings. These include both the enhancement and development of in-house abilities, as well as expertise gained through strategic acquisitions.

To effect its transformation Felton brought in two top agencies, Julian James Advertising Design of New York and WritingWorks of Pennsylvania. The project, which took shape over a period of more than 18 months, involved a great deal of collaboration with the team at Felton.

Together, Julian James and WritingWorks assisted in giving the strategy a visual concept that will be appealing in the marketplace and reinforce the next iteration of the Felton brand.

Ever since before the Civil War, Felton Brush has been one of New England’s most diverse manufacturers, but in recent years they expanded their expertise in basic science, design, manufacturing, and traditional machining and fabrication to become not only the largest manufacturer of custom brush products, but a cradle-to-grave supplier of highly engineered assemblies. The repositioning project was intended to not only give the company a new name, a new image, and a new website, but to promote their new areas of expertise, simultaneously propelling them forward while honoring their heritage.

On December 16th, a new company emerged. The new website, www.feltoninc.com , gives new emphasis to Felton’s engineering and many creative services, and physically reflects the dynamic changes in the company by evolving the traditional, square-and-static frame with new, fluid shapes, handsome moving images, and clickable links allowing ease of navigation through their many product lines.

Perhaps the boldest move of all was to give the brush-off to one of the company’s trademark identifiers: the word “brush.” The new company name was now streamlined to simply “Felton Inc.” Felton, Inc. President & CEO Dan Boehm says the change is also intended to more accurately communicate the company’s scope and focus.

“Our new name formalizes a shift in our corporate strategy that has been underway for several years,” Boehm said. “Our business has grown considerably in terms of both our capabilities and the markets we serve. With this change, we preserve the Felton name in our legacy markets while removing any limitation on how we describe the full scope of our mission in the marketplace.”

The results were immediate and dramatic. Average daily hits to the Felton website nearly doubled in the first week after launch. Praise poured in from users, some of whom may have been surprised by the breadth of the company’s offerings.

“Felton is and has always been a leader in its industry; over 150 years their innovations made them the largest company of their kind.” said Julian James Advertising Design partner Anthony Taibi. “They simply needed a presence that was as dynamic and cutting-edge as the work they do and also captured the new capabilities that have resulted from their recent growth.”

“We are thrilled about the launch of our new site,” added Boehm. “It better depicts the extent of our capabilities, but just as importantly, it offers a glimpse into the culture of the company. The site really captures how we do business, and it is an essential part of our strategy to remain a leader.”

Julian James Advertising Design has won over 100 national and international advertising, graphic design, and interactive awards for its work in the U.S., Canada, and Europe. WritingWorks, Ltd. ( www.writingworksltd.com ) helps clients to better understand the markets they work in and improve the ways they tell their stories in those marketplaces.

Felton Inc. is a leading manufacturer of highly engineered assemblies for an enormous array of industrial applications. The company serves a diverse range of markets, including automotive, aerospace, agriculture, business equipment, and commercial transportation. The Londonderry, NH enterprise offers a technically advanced platform of design, manufacturing, machining, and assembly capabilities.

Read it at Global Newsbytes Blog



Felton Announces Company Name Change

New Name and Look Reflect Company’s Broader Line of Services

Londonderry, NH — December 16, 2010 — Felton Brush Inc., a 158-year-old manufacturer of highly engineered assemblies serving a diverse industrial market base, announced today that it has officially changed its corporate name to Felton Incorporated, highlighting the company’s expanded line of capabilities and services.

“Our new name formalizes a shift in our corporate strategy that has been underway for several years,” said Felton’s President and CEO, Dan Boehm. “Our business has grown considerably in terms of both our capabilities and the markets we serve. With this change, we preserve the Felton name in our legacy markets while removing any limitation on how we describe the full scope of our mission in the marketplace.”

In conjunction with this announcement, the company has unveiled a redesigned website (www.feltoninc.com), which displays the new company name and logo, and features a comprehensive overview of Felton’s unique business model.

According to Boehm, Felton’s success originates from a robust working knowledge of the markets they serve. The company provides sophisticated, technical solutions to its customers, stemming from an impressive range of design, technical, and manufacturing expertise.

“We are thrilled about the launch of our new site,” added Boehm. “It better depicts the extent of our capabilities, but just as importantly, it offers a glimpse into the culture of the company. The site really captures how we do business.”

Based in Londonderry, NH, the company has operated at its current state-of-the-art facility since 1998 and is certified to the ISO 9001-2008 standard.

About Felton

Felton Inc. (www.feltoninc.com) is a leading manufacturer of highly engineered assemblies for an enormous array of industrial applications. The company serves a diverse range of markets, including automotive, aerospace, agriculture, business equipment, and commercial transportation. The Londonderry, NH enterprise offers a technically advanced platform of design, manufacturing, machining, and assembly capabilities.

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Contact
Maryann DiBenedetto
mdibenedetto@feltoninc.com
(603) 425-0257

A Change for the Season